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What is Marketing?
What exactly is marketing and why is it important to you as an entrepreneur? Simply stated, marketing is everything
you do to place your product or service in the hands of potential customers.
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The Marketing Plan
If marketing is everything you do to place your product (or service) in the hands of potential customers, how do
you do it all -- especially if you're all alone? It helps to have a plan.
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Market Positioning
Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our product
(or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position.
Positioning is a perceptual location. It's where your product or service fits into the marketplace. Effective positioning
puts you first in line in the minds of potential customers.
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The Psychology of Color in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular
choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual
appeal is an important consideration, your color choices could be sending a specific message to the people who view them.
Are you sure you know what that message is?
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I Couldn't Live Without It! A Great Testimonial
Man, oh man, I am so excited about all these amazing products
and services for sale on the Web. I know they must be amazing and wonderful because of the glowing testimonials that people
are offering. Everywhere I turn, people are urging me to purchase the miracle product that allowed them to make fantastic
sales the very first month they used it. Why, I've seen people saying that thanks to the miracle product, they brought in
an additional $16,000 per month or $20,000 or even more.
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60-Second Guide to Building Word-of-Mouth Referrals
Even in today’s media-driven world, there is no better form of advertising than word-of-mouth—a personal
referral from someone whose opinions others trust and respect. Small business owners are among the biggest beneficiaries of
word-of-mouth referrals, as they require no advertising and marketing budget.
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Marketing for the
21st Century. What are you doing about it?
Picture this. You wake up late and you’re not rushed! You get dressed and get ready to go out for breakfast. As
you sit enjoying your coffee, you can actually read your newspaper and then catch up on the small things that you never found
the time to do. Does this sound like a dream?
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The Top 10 Best Ways to Build Your Business by Referral
Turning
to your current and/or past
clients/students for their referral business is not only a smart and practical way to build your business, it's EASY!
1. See your clients NOT as just mere 'business', but as a budding relationships.
2. Tell you clients just how important their referral support is to your success.
3. Ask for them!
4.
Begin at the beginning
5. Express yourself!
6. Keep improving - go for mastery.
7. Shift the burden.
8. Create Exclusivity!
9.
Go Long (think Life long relationship)
10. Keep it Easy - Keep it Simple.
*11. Give a litte extra -
'and make ‘em feel special'
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