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Women in Business, Embracing Life # 18
In this issue...
  • Listen to "The WENS HOUR"
  • Create Your Future: Be the Brand Called You
  • Any day a good day is a "WENSday"
  • Harnessing the Power of E-Marketing
  • Aesthetics and Web Marketing

  • Do you know these members?

    Susan Groom
    President of RMS Personnel, an agency located in the West Island which opened in October 2003. Susan firmly believes that the candidates and the clients are equally important because business can't operate without them. One of the things she loves most about this business is the long-term relationships formed with clients, "once you get to know them, and the trust is there, they know you are going to send them exactly what they are looking for." RMS' ratio for matching employee's to a client's is 90%.

    Joanne Tonkin
    A "Jill of all trades" from Sydney Australia, Joanne came to Canada and started a consulting business designed to assist small businesses by setting up sound administrative and bookkeeping infrastructures. Her services will enable you to grow your business without getting bogged down in paperwork and menial tasks, minimize mistakes and oversights, and free you up to do what you love to do in your business.

    Rana Sioufi
    As a physical education teacher, certified group fitness instructor since 1997 (YMCA and Can-Fit-Pro), Rana Sioufi has motivated participants in staying healthy and fit for the past 7 years. Rana has over 10 years of experience in sales, administration, event coordination, marketing and has worked in various companies until she realized that Fitness was not only her passion but her career of choice and her career goal!

    Women in Business, Embracing Life
    WENS Newsletter # 19
    November 15th 2004

    Wow! What a week ahead!

    Hold on to your socks, because WENS is getting ready to blast off!

    This Thursday WENS is going to be interviewed on "This Morning Live". Turn your television to channel 3 and watch this 4 minute interview at 7:40 am on Montreal's Global television station. Their camera man will be attending a WENS event today at 12:30pm located at 420 Sherbrooke Street West to take some footage of our event that will be shown on Thursday's Show!

    Don't forget to tune into Montreal's CJAD 800 am to listen to The WENS Hour this Tuesday between 7pm and 8pm. We have a jam packed show for you with three expert guests who will be discussing E-marketing. Answers to over 60 questions will be addressed, so tune in and relax while getting all the information you need for your online marketing strategies.

    Get Ready! We are all set for this week's magnificent Season's Greetings Holiday Fair.
    We have over 50 booths filled with all kinds of stuff.
    There will be prizes drawn every half hour, tasty food tables and mad-dash discounts! We hope to see you all this Saturday November 20th between 10am and 3pm! Come our and support Women in Business while shopping for that perfect holiday gift!

    Did you know that WENS has an online discussion Group? That's right! Log on to THE WENSCENTRAL CHAT LINE and join our dynamic group of women ~ get advice ~ give advice! Post your announcement online today!

    Please Note
    For your convenience we have added a Site Map to the WENS Central Website.


    Go take on the day!

    Listen to "The WENS HOUR"
    November 16th from 7pm to 8pm

    Listen to "The WENS HOUR" on Montreal's News Talk Leader CJAD 800am and join in on our round table discussion while we explore the world of E-marketing! There are just so many things to consider when it comes to marketing on the internet; spam laws, building email lists, getting your message out to the world, and so much more!

    Join us for a night of stimulating conversation!


    Create Your Future: Be the Brand Called You
    Sign up now and pay the early bird rate; ENDS TODAY!

    Ever wonder why?

    • Some individuals work twice as hard but don't get the recognition they deserve?
    • Some people seem to get all the breaks while others get passed by?
    • One entrepreneur has a business that gets talked about and the other doesn't?
    • One woman's volunteer work leads to opportunities and another's doesn't?
    • And why the nagging feeling that others are better at selling themselves than you are?

    Sign Up Now

    Any day a good day is a "WENSday"
    Ian Howarth

    There are any number of reasons for the self- employed or small businessperson to reach out to others likewise oriented in the community-not the least of which is to simply find out what other people are doing. The idea that women do business differently from men is perhaps not that revolutionary a concept, but indeed if recent statistics are any indication, there are certainly more women out there proving that axiom true.

    Though women ten towards traditional job sectors like healthcare, social assistance and professional services when going into business for themselves, they are doing so in record numbers.

    Between 1996-2001, for every self-employed man, there were seven women setting up shop. One in four women start-ups created

    Harnessing the Power of E-Marketing
    Mutaz Majdoub

    We're living through a revolution in the business world that was inconceivable even five years ago. Through the incredible power of the Internet, businesses have direct and precise access to their markets like never before.

    Spending precious advertising dollars on scattershot strategies like television, radio and print no longer make sense. That's why companies are turning their shrinking advertising dollars to the Web, where precision strategies give them better value.

    Not only does Web marketing offer better return on investment, but it offers a huge

    Aesthetics and Web Marketing
    Charlotte Riley

    For four years I worked in the editorial department of a major Internet directory. My job required me to search for and review thousands upon thousands of Web sites. Oh, the horror!

    I could tell you about the company that misspelled its own name. I could rhyme off a list of sites that had no contact information. I could even show you the university site that had a navigation button reading "Course Summery." But I won't. Instead, I want to address the less obvious and the overlooked: Web site aesthetics.

    With more and more people searching and using the Internet to find products and services, a strong visual literacy has developed. Little animated GIFs that depict a construction worker with the words "Under Construction" blinking underneath have gone by the wayside. Well, in most cases. These are signifiers of "old school" design, when the Web was young.

    Today, a certain design standard is expected.
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  • What did you think of this newsletter?

    Our focus was on events, because we are knee deep in them until December. Would you have preferred more informative articles? Did you like the new layout?


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