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I Can't Afford A Publicity Campaign... Can I?
It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors -- "I'd love
to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it
on my own."
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Implementing A Successful PR Campaign
PR Does Not Stand For Press Release! There's no denying that the Internet is allowing more and more
entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly
common misconception when these businesses try to generate media attention and publicity for their products or businesses.
Over the past several years, I have had more than a few clients come to me seeking "a PR" to get people interested in their
products/businesses. That's right -- "a PR."
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Priming Your Business for Publicity
When it comes to putting together your initial business plan or making out your annual marketing budget, the
amount of money you allocate toward "marketing supportives" can make a big difference in the success of your business' impending
public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don't realize that typical sales marketing
materials you budget for can certainly be used for your media marketing as well.
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Thinking Like Julia
Roberts' Publicist
As entrepreneurs at different stages of business growth and development, what mandate would you give your publicist?
How would you want him or her to work toward your success? A few weeks ago I was stepping out of a yellow cab in Soho,
one of New
York City's
trendy districts to meet a friend at an entertainment public relations agency.
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Winning with a Stacked Deck
The basis of a public speaker's winning presentation
Stacking the deck usually refers to dishonest card players who arrange the sequence of a
deck of cards in order to win a game. Thus, when a deck of cards is stacked against you, you usually have little chance of
winning.
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Getting Ready for a Media Interview
If you're in business, especially if you are doing business on the Internet, the day will come when you are
invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper
or television station is profiling interesting Internet entrepreneurs in their community. Whatever the reason, you are being
given an excellent opportunity to promote your business. To get the most mileage from your interview, consider the following
tips:
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You and Your Speaker Wings
Speakers should remember that nothing is more endearing to an audience than a presenter who speaks from the
heart, looking directly at the audience, without relying on dramatic images behind her. Audiences want someone whose facial
expressions and gestures can be seen clearly, unmasked by a power point presentation.
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The Numbers That Don’t Lie in Public Speaking
Surveys
show that your words are worth a mere 7% of your presentation. The rest of the 93% of your speech is comprised of your passion,
commitment to your topic, the sincerity, honesty and energy level that you project, your body language, the way you move on
stage and the overall visual impression your audience forms of you.
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Promote Your Business Through Workshops & Presentations
A great way for small businesses and budding entrepreneurs to promote their product or service is through
the development of a workshop or presentation that can be offered to a wide spectrum of groups. Ennio Vita-Finzi, keynote
speaker and trainer, offers WENS members ten valuable tips as to how you can kick-start this promotional strategy to showcase
your business.
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Networking OFF-
Line or ON- Line?
Business Networking using the Internet - Today, Internet has the same effect to the world what the media press, the radio and television were
to the world hundreds of years ago. The Internet has opened doors and opportunities in a way beyond anything that has preceded
it.
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